Keyword Research is all about knowing what your customers are interested in. Originally, keyword research was for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Finding good keywords allows you to understand what will be of interest to your target audience and then create messages and content that will be relevant.
What is Keyword Research?
- Keyword research is used to find out what people are searching for online.
- Keyword Research allows you to narrow your focus on topics that your customers are interested in & searching for.
- Initially Keyword Research was for SEO & SEM but it can be used generally to understand what appeals to customers.
Keyword Research Tools
- Social Trends and Hashtags (Use a platform like twitter or Instagram where you can search publically available topics grouped by hashtags) - I prefer twitter because it is not limited to topics with images (https://twitter.com/MarketingLiveAU - sorry shamless plug)
- YouTube - Did you know that YouTube is a search engine? There are some unique ways to learn what is popular when searching in YouTube (https://youtu.be/2FL6dPP25lo).
- Adwords Keyword Planner (http://adwords.google.co.uk/KeywordPlanner)
Marketing Live TV
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Links and details
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